商务英语阅读真题自考

考试结束前 全国2013年1月高等教育自学考试 电子商务英语试题 课程代码：00888 请考生按规定用笔将所有试题的答案涂、写在答题纸上。 选择题部分 注意事项： 1. 答题前，考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上。 2. 每小题选出答案后，用2B铅笔把答题纸上对应题目的答案标号涂黑。如需改动，用橡皮擦干净后，再选涂其他答案标号。不能答在试题卷上。 一、词汇和语法（本大题共20小题，每小题1分，共20分） 根据句子的意思选择一个正确的答案，并将“答题纸”的相应代码涂黑。错涂、多涂或未涂均无分。 1. Tom has lived in London and Manchester, but he doesn’t like ______ city very much. A. eitherB. both C. neitherD. every 2. It is proved that this substance reacts ______ as fast as the other one. A. one-tenthsB. first-ten C. one-tenD. one-tenth 3. ______ were naturally a musical family, all of whom were excellent pianists. A. A ShawB. The Shaws C. The ShawD. Shaws 4. Nothing can ______ being unkind to small children. A. adjustB. reason C. justifyD. reassure 5. English ______ all over the world as a universal language. A. is teachingB. is taught C. teachesD. teaching 6. A new type of computer is going to ______ next year. A. turn outB. be turned out C. have turned outD. turned out 7. They are ______ a mass production movement to meet so many foreign orders. A. firingB. launching C. introducingD. presenting 8. When we got to the theatre, the play hadn’t started yet, so we ______. A. needn’t hurryB. didn’t need to hurry C. needn’t to hurryD. needn’t have hurried 9. You have never met each other before, ______? A. have youB. haven’t you C. do youD. don’t you 10. Frequent cultural exchanges will certainly help ______ friendly relation between our two universities. A. feedB. support C. fosterD. tend 11. We wouldn’t lose courage even if we ______ again. A. were to failB. would fail C. failD. have failed 12. It is most important that one of the brakes on your bicycle ______ properly. A. will workB. has worked C. worksD. work 13. These factories are ______ to the foreign trade company. A. subsidiaryB. coordinate C. substantialD. substantive 14. Let’s sing together, ______ ? A. will youB. shall we C. won’t youD. shan’t we 15. If you don’t pay your bill, they will ______ your gas. A. sendB. frustrate C. discourageD. disconnect 16. All of my efforts to ______ peace failed at last. A. reserveB. conserve C. persistD. preserve 17. The laws to be made have to ______ to various special interest groups. A. leadB. cater C. satisfyD. serve 18. Four weeks ______ for making the necessary preparations. A. has allowedB. allowed C. were allowedD. was allowed 19. ______ in my present work, I would be quite willing to do what you ask me to. A. Were I not engagedB. I were not engaged C. Engaged I were notD. Were not I engaged 20. It’s ______ on you to advise your students before they leave school. A. obligedB. incumbent C. satisfactoryD. specific 二、完形填空(本大题共10小题，每小题1分，共10分) 从选项中选择一个最适合短文的选项，并将“答题纸”的相应代码涂黑。错涂、多涂或未涂均无分。 One project to overcome the limitations of the 21 search engines is the EuroSearch project. EuroSearch is a 22 of national search engines which gives much better results and is more 23 to the challenges of the multilingual and multicultural global Internet. The 24 members are national search engines from Italy, Spain and Switzerland. The multilingual approach allows a 25 to be entered in the preferred language of the researcher and the search engine takes care of the search on the search engines in the 26 languages. Every national site that is part of the federation remains in the country of 27 and is maintained by a native speaker who will 28 that the search works in their own language. At the same time, the EuroSearch framework tries to remain 29 to other countries and services who would like to become part of the 30 . 21. A. livingB. existingC. popularD. various 22. A. federalB. federationC. allianceD. union 23. A. readyB. restrictedC. reactiveD. suited 24. A. currentB. foundingC. powerfulD. majority 25. A. inquiryB. investigationC. queryD. trouble 26. A. differentB. otherC. anotherD. mutual 27. A. originB. membershipC. peaceD. development 28. A. protectB. maintainC. ensureD. emphasize 29. A. openB. secretC. promisingD. neutral 30. A. originalB. powerC. initiativeD. organization 三、 阅读理解（本大题共10小题，每小题2分，共20分） 阅读下面的短文，从A、B、C、D四个选项中选出一个答案填空或答题，并将“答题纸”的相应代码涂黑。错涂、多涂或未涂均无分。 Passage 1 Computer people talk a lot about the need for other people to become “computer-literate.” But not all experts (专家) agree that this is a good idea. One pioneer, in particular, who disagrees is David Tebbutt, the founder of Computertown UK. Although many people see this as a successful attempt to bring people closer to the computer, David does not see it that way. He says that Computertown UK was formed for just the opposite reason, to bring computers to people and make them “people-lit-erate.” David Tebbutt thinks Computertowns are most successful when tied to a computer club but he insists there is an important difference between the two. The clubs are for people who have some computer knowledge already. This frightens away non-experts, who are happier going to Computertowns where there are computers for them to experiment on, with experts to encourage them and answer any questions they have. They are not told what to do. They find out the computer experts have to learn not to tell people about computers, but have to be able to answer all questions people ask. People don’t have to learn computer terms, but the experts have to explain in plain language. The computers are becoming “people-literate.” 31. Which of the following is David Tebbutt’s idea on the relationship between people and computers? A. Computer learning should be made easier. B. There should be more computer clubs for experts. C. People should work harder to master computer use. D. Computers should be made cheaper so the people can afford them. 32. We can infer from the text that “computer-literate” means ______. A. being able to afford a computer B. being able to write computer programs C. working with the computer and finding out its value D. understanding the computer and knowing how to use it 33. The underlined word “it” in the second paragraph refers to the idea that Computertowns ______. A. help to set up more computer clubs B. bring people to learn to use computers C. bring more experts to work together D. help to sell computers to the public 34. David Tebbutt started Computertown UK with the purpose of ______. A. making better use of computer experts B. improving computer programs C. increasing computer sales D. popularizing computers 35. The passage is mainly about the idea of ______. A. people’s becoming “computer-literate” B. computers’ becoming “people-literate” C. people’s IT learning in a club D. computers’ explaining in plain language Passage 2 The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In a recent paper, Wharton’s Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a marketing professor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices (pricelin.com), or buyers and sellers can haggle independently in auctions (e-Bay.com). The paper provides an overview of some of the emerging realties and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century. To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. “It is not just our computers that are being reprogrammed; it is customers themselves,” says Wind. “These emerging cyber consumers are like an alien race that have landed in the mist of our markets. They have different expectations and different relationships with companies from which they purchase products and services.” For one thing, cyber consumers expect to be able to customize everything — from the products and services they buy and the information they seek, to the price they are willing to pay. And with digital technology opening new channels for gaining information, they are more knowledgeable and demanding than previous consumers. Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain third-party endorsements and evaluations, tapping the experience of other users. “Companies that cannot meet their demands and expectations will be at a loss,” says Wind. 36. The passage was most likely to be taken from ______. A. an overview of a paper B. an introduction to a book C. a book on digital revolution D. a paper discussing digital revolution 37. The paper mentioned in this passage was written by ______. A. Jerry Wind B. Vijay Mahajan C. Jerry Wind and Vijay Mahajan D. an anonymous 38. From the third paragraph, we can infer that ______. A. the customers are also reprogrammed by computers B. e-business companies need be more knowledgeable about cyber consumers C. cyber consumers are a group of strange people D. cyber consumers come from outer space 39. Compared with traditional customers, the emerging cyber consumers ______. A. are more difficult to satisfy B. have less knowledge about business C. have more problems with prices D. are less willing to buy products and services 40. In the last paragraph, what Wind said means ______. A. digital consumers’ decision to buy depends largely on others’ evaluation B. it will be more and more difficult for companies to earn profit in e-business C. most of the companies in e-business are at a loss D. companies should try their best to meet the digital consumers’ demands and expectations非选择题部分 注意事项： 用黑色字迹的签字笔或钢笔将答案写在答题纸上，不能答在试题卷上。 四、单词汉译英（本大题共15小题，每小题1分，共15分） 根据给出的汉语词义和规定的词类写出相应的英语单词。每词的第一个字母已给出。 41. 产生；发生 v. g______ 42. 合同；契约 n. c______ 43. 立法；法规 n. l______ 44. 行政官；行政人员 n. e______ 45. 分配；分发；分布 v. d______ 46. 扣除；减除 v. d______ 47. 同义词 n. s______ 48. 分类；归类 v. c______ 49. 偶然的；随便的 adj. c______ 50. 基本上，根本上 adv. b______ 51. 无效果的 adj. i______ 52. 产生；屈服；让步 v. y______ 53. 车辆；媒介 n. v______ 54. 趋势，倾向 n. t______ 55. 使合乎规格，使标准化 v. s______ 五、单词英译汉 （本大题共15小题，每小题1分，共15分） 给出下列单词或术语的汉语意思。 56. URL 57. cataloger 58. data collection 59. information retrieval 60. text documents 61. eProcurement 62. buying leverage 63. “Return” and “New” customer paths 64. site traffic 65. purchase attempts 66. shipping method 67. interactive TV 68. cost-effective and efficient 69. maximum value 70. automotive industry 六、英译汉 （本大题共5小题，每小题2分，共10分） 阅读下面的短文，然后把划线的句子翻译成汉语。 How well is your Web site meeting demand? The question may be more difficult to answer than you think. After all, sophisticated Web monitoring software can measure a sudden spike in traffic, but I won’t correlate that spike with your company’s seasonal marketing efforts. (71) Business intelligence (智能) software unifies data from a wide array of functional areas and departments to provide a holistic (完整的) understanding of the business. The result: Managers can predict future spikes in traffic based on the relative size of marketing campaigns. The first thing to do is capture information about your Web site operations and visitors. Start with the data in your Web log file. Here you will find valuable information about Web traffic patterns, such as peak traffic times and the most accessed pages on your Web site. (72) You’ll also be able to learn what people search for once they get to your site, as well as the time it takes to find it. Don’t overlook the value of information such as the type of browser and operating system used by your site visitors —— these can affect how you choose to present your site. (73) Once you have this data gathered, business intelligence applications let you analyze the information to help you optimize (化) your Web site. The application unifies data from various sources to help you effectively mine information and understand your customers’ Web behavior. Most important, you are able to compare information in your Web logs against information from internal and external sources. (74) Track Web hits or transactions against fluctuations (波动) in your offline (线下) sales channels, for example, or see what happens to order volumes at the beginning of a fiscal quarter (会计季度) when many departments have new budgets (预算) to work with. Business intelligence software can be a powerful ally as you seek to keep hard-won customers in the fold. Knowing your customers and understanding how they interact with your Web site is a powerful tool for optimization. (75) You can glean (收集) trends during peak traffic periods that result in server overloads (超载), or identify search criteria that consistently fail to deliver anticipated (预期的) content. 七、汉译英 （本大题共5小题，每小题2分，共10分） 用括号内给出的词，把下列汉语句子翻译成英语。 76. 约翰创造了新的世界纪录。（set up） 77. 我有时感到区分英语和法语很困难。(distinguish from) 78. 新技术对公司的发展有重要的影响。（have an effect on） 79. 多家工厂声称他们需要有经验的工人。（experienced） 80. 他的这篇报告写得很好，只是有几个小问题。（except for）

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网上这些是没有的，主管部门也不公布的，我也找了很久，也咨询过很多人，得出结论就是：自己看书吧，好好努力考试！祝你好运！自考的孩子伤不起啊！！！

2012年7月高等教育自学考试中英合作商务管理专业与金融管理专业模拟考试 商务英语试题 （课程代码00796） （考试时间50分钟，满分100分） 本试卷分为两部分，共10页。1. 第一部分为选择题，应考者必须在“答题卡”上的“选择答题区”内按要求填涂，答在时间上无效。2. 第二部分为非选择题，应考者必须在“答题卡”上的“非选择答题区”内按照试题题号顺序直接答题，答在试卷上无效。Part 1 Questions 1-5 Where can you see these notices? For Questions 1-5, mark A, B or C on your answer sheet.1Return FaresABCIn an airportIn a hospitalIn an office2Buy two and get one free.ABCIn a companyIn a supermarketIn a station3DO NOT DISTURB.ABCAt homeIn a zooIn a hotel4Interview in progress.ABCIn a parkIn an officeIn a hotel5Customers Lounges ABCIn a companyIn a hotelIn an airportPart 2 Questions 6-10 Complete the five conversations. For Questions 6-10, mark A, B or C on your answer sheet. 6Hello! It's long time not to see you, how are you?ABCI'm fine, thanks. I'm doing a survey, now.It is warm.I don’t like the fish.7How did you manage to get the ticket?ABCI don’t know.My friend helped me to get it.Disaster.8Do you know the news about the dogs?ABCYes, they are not allowed to walk on the street.But I like it.You know it.9What can I do for you?ABCI am looking for a pair of shoes.I don’t know.I would rather go.10May I leave a message, please?ABCHold on.No, you’d better go.You are lucky.Part 3 Questions 11-15 Read the sentences about a girl’s first train ride.Choose the best word (A, B or C) for each space. For Questions 11-15, mark A, B or C on your answer sheet. 11Last week, my four-year-old daughter, Sally, was to a children’s party. AinviteBinvitedCinviting12I decide to take by train. AherBhersCshe13Sally was very . AexcitedBexciteCexciting14Because she never travelled on a train before. AhasBhadChave15She sat the window. AInBonCnearPart 4 Questions 16-20 Look at the messages or notices below.Choose the best option (A, B or C) to answer each question. For Questions 16-20, mark A, B or C on your answer sheet.16This notice says that there isA. no commission to pay for exchanging money after the end of August.B. a small amount to pay for exchanging money before August.C. no charge for exchanging money during August. 17Delegates who cancel 20 days before the conference must payA.100% of the fee.B.50% of the fee.C.20% of the fee. 18The management remind staff that these parking spaces are reserved for clients.Who are these spaces intended for?A staff B clients C management 19 A Phones may not be brought into the factory by employees. B Phone calls can be made only if a supervisor agrees. C Phone calls made in the factory must be supervised. 20Delivery driversIf you have not had asecurity checked,obtain theappropriate form frommain gate staffA Security checks are carried out by main gate staff.B Delivery drivers are required to have a security check.C Please give your security check forms to main gate staff. Part 5 Questions 21-28 Read the recruitment advertisement below. Choose the best word (A, B or C) for each space. For Questions 21-28, mark A, B or C on your answer sheet.Experienced managers wantedWe need experienced managers – and we are happy to pay for them! We have opportunities for people (21)………you. We’re giving you the chance to make a real difference, for our clients and for yourself.We help world-class organizations get the best (22)………their employees by checking that they have the most effective mix of people, process and technology. Because we are growing (23)………..fast, we need to recruit people at all levels. We want people (24)……….have the ability to solve complex problems. You will help people in (25)……. companies create positive change in difficult situations. Our team believes in creating high performance change, so ideally you have already worked (26)……….multi-million pound international products. (27)………you are looking for rewards and responsibility, (28)……….is only one possible choice: contact us now!21.A.like B.as C.than22.A.to B.from C.out23.A.so B.such C.too24.A.whose B.who C.which25.A.others B.another C.other26.A.on B.off C.by27.A.Where B.Whether C.If28.A.It B.There C.This Part 6 Questions 29-35 Read the announcement below about working hours. Are sentences 29-35 ‘Right’ (A) or ‘Wrong’ (B)?If there is not enough information to answer ‘Right’ (A) or ‘Wrong’ (B), choose ‘Doesn’t say’ (C). For questions 29-35, mark A, B or C on your answer sheet.FLEXIBLE WORKING HOURSThe Company is planning to introduce a new flexible system of working hours. At present all employees work from 8am to 5pm, with a total of one hour for lunch and other breaks. The building opens at 7:30 in the morning, and closes at 7 o’clock in the evening for those doing overtime.Under the new system, employees will work a minimum of eight hours, but they will have some choice about when they work. All staff must be at work in the office for a fixed period, from 10am to 4pm, with a total of 60 minutes for breaks. The building will be open between 7am and 9pm, and staff may plan their remaining work schedule to suit themselves, within those hours.We hope that this scheme will benefit employees with young families, and will give everybody the chance to avoid the worst of the traffic. We will try out the scheme for one month, and then we will send out questionnaires to assess employees’ opinions. Naturally it will add to our costs to keep the building open for the extra hours, but we feel this will be a good investment because it will bring benefits to our staff. 29. At present employees must stop work by 7pm. A Right B Wrong C Doesn’t say30. At present employees must take breaks at fixed times. A Right B Wrong C Doesn’t say31. Under the new system employees will be able to start work later in the day. A Right B Wrong C Doesn’t say32. Employees will be able to choose to work from 7:00am to 3:00pm. A Right B Wrong C Doesn’t say33. The company is planning to provide new facilities for employees with children. A Right B Wrong C Doesn’t say34. The company will consult employees before making the new system permanent. A Right B Wrong C Doesn’t say35. The company says that the scheme may be too expensive for the advantages it will bring. A Right B Wrong C Doesn’t say Part 7 Questions 36-40 Look at the book cover below. It lists useful aspects of a marketing textbook. For questions 36-40, decide which aspect (A-H) is relevant to each person. For Questions 36-40, mark one letter (A-H) on your answer sheet.Do not use any letter more than once. Key features ofStudent Guide toMarketingA All theories supported by reference to real-life casesB Each chapter ends by summing up the topic discussedC Important vocabulary explainedD Case studies for discussionE Examples of standard diagrams in marketingF Discussion and review questions for further studyG Guide to career opportunitiesH Subject index 36 Stanley offredi is interested in a particular topic and wants to know which page in the book to turn to. 37 Maurita johansson has changed jobs and wants to find the meanings of technical marketing words that are new to her. 38 Harry Chang hopes to learn enough by reading only the main points of what is covered in the book. 39 To get a new job writing market research report, Cristina Perez needs to discover what sorts of graphics are normally used. 40 Ali El hadioui needs some detailed examples of marketing practice for his class to talk about.

自考商务英语毕业的路过，祝您顺利