自考00794真题及答案大全

2021年自考备考已经开始，自考历年真题对考生来说是十分宝贵的资料，考前每道真题至少要做1-2遍才会事半功倍。网给大家整理了 2020年10月《市场营销学》自考真题及答案解析 ，一起来试试吧！

解析

【正确答案】

答案要点:

(1)执行概要和目录——提供策 划内容的简略概要，便于阅读者掌握策划要点；

(2)营销现状——提供与市场、 产品、竞争、分销和宏观环境有关的背景数据，描述目标市场和公司在其中的地位；

(3)机会和问题分析——概述主要机会 与威胁、优势与劣势以及策划中必须解决的问题；

(4)制定目标——确定在销售量、 市场占有率和利润等方面所要达到的目标或要解决的问题；

(5)营销战略——描述 为实现策划目标而采用的主要营销方法和手段；

(6)行动方案——清楚 表明特定的行动内容,如做什么，谁来做，什么时候做，成本是多少；

(7)预测损益表——概述策划所预期的财务收益情况；

(8)营销控制一说明 如何监控策划的执行。

[评分参考]每答对1个要点给1分，对该要点适当阐述再给1分，本小题满分15分。意思接近可酌情给分。

课程代码：00794请将答案填在答题纸相应的位置上I．用适当的语法形式或词汇填空。从A、B、C、D四个选项中选出一个最佳答案，并填在答题纸相应的位置上。(本大题共20小题，每小题1分，共20分) 全国2008年4月高等教育自学考试综合英语（一）试题1. It is said that the newly-built gymnasium is three miles _______ from here.A. away far B. far away C. far D. away2. I _______ my talk with Tony. Let’s go out for a walk.A. have finished B. had finishedC. finish D. finished3. I am for your proposal that the discussion about future plans _______.A. to be put off B. be put offC. should put off D. was put off4. You will see this product _______ wherever you go in this city.A. advertise B. to be advertisedC. advertised D. advertising5. Jack often complains _______ able to communicate with his parents.A. of being not B. of not beingC. being not D. not being6. We expected many club members would come to the tea party, _______ turned up.A. only a few B. very fewC. but a few D. but few7. The reason _______ the little boy died was lack of medical care.A. why B. becauseC. for D. as8. _______ the drill is, it is very useful in improving your oral English.A. Simple you consider B. You consider simpleC. Simple as you consider D. As simple you consider9. Only when I got there _______ how badly the crops had been damaged.A. did I realize B. I realizedC. then I realized D. then did I realize10. _______ that this small town was exposed to various kinds of dangers.A. In 2003 B. The year of 2003C. It was 2003 D. It was in 200311. Smoking hurts not only the smokers, but also the people around them _______ second-hand smoke.A. because B. because ofC. as D. as of12. To her disappointment, her best friend did not _______ at her birthday party.A. turn over B. turn aroundC. turn up D. turn in13. How I wish I could bring _______my children in an environment close to nature!A. about B. inC. out D. up14. When the fever eventually _______, he is likely to feel tired and weak for a while.A. dies down B. dies outC. loses D. leaves15. She had to _______ after the first round because she sprained her wrist.A. run out B. drop outC. draw out D. come out16. It was Allen who _______ with the bright idea to have a barbecue near the lake.A. went up B. came alongC. went along D. came up17. Humor is a most _______, yet frequently neglected means of handling the difficult situations in our lives.A. affirmative B. affectionateC. efficient D. effective18. Hardly had he arrived at the airport _______ he was told that the flight had been cancelled.A. than B. whenC. before D. then19. The decision _______ how much money should go to education is of vital importance.A. due to B. owing toC. as to D. so as to20. I know she didn’t pass the qualifying exam, but really she is _______ but stupid.A. anything B. nothingC. something D. noneII．认真阅读下面两篇短文，每篇短文后有五个问题。根据短文的内容从A、B、C、D四个选项中选出一个最佳答案，并填在答题纸相应的位置上。(本大题共10小题，每小题2分，共20分)Passage 1A mile or so before they reached Oxford, they stopped the car on top of a hill from which they could see the whole of the city spread out before them. The spires and the domes, the college walls and towers looked as peaceful as when they were first built, hundreds of years ago.When they drove down, over the River Thames and into the city centre, they found it was not so peaceful after all! The main streets were packed with traffic: cars, lorries, coaches full of tourists and the bicycles which the students use to get about. But as soon as they had managed to park the car and get away from the roaring traffic, they discovered a completely different world. Narrow cobbled streets which had hardly changed since the Middle Ages ran between the high college walls of grey or yellow stone. Inside the great double gates of each college they found quiet squares of grass, surrounded by the chapel, the library, the dining-hall and the rooms where the students and teachers live. Many colleges had the most beautiful gardens where one could sit and read, talk, work or dream.Most of the students, or undergraduates, wore informal clothes: sports coats, or pullovers, and slacks. But some of them were wearing their black gowns. George explained that they had to wear these when going to lectures or to their weekly meeting with their tutor, or teacher. Tom and Anne were very surprised to see a few young men dressed in formal black suits, with ties, gowns and scholars’ caps. Anne asked whatever they were doing, wearing evening dress in the morning! George laughed and said that this was the official dress for taking examinations, many of which were held in June.In one college, they visited the dining-hall. It was enormous with a high roof held up by great wooden beams with windows of stained glass as in a church, and long heavy tables and benches. At one end was the “High Table”, which is usually reserved for the Head of the college and the teachers. It really was high, raised on a wooden platform above the level of the rest of the hall. An undergraduate may sit at the High Table once on the day when he has passed all his examinations, takes his degrees and becomes a graduate.21. They stopped the car on top of a hill because _______.A. the spires and domes looked peacefulB. they wanted to see OxfordC. they wanted to take a restD. the old college walls looked different22. Before they got away from the roaring traffic, they _______.A. succeeded in parking their carB. found a car parkC. tried to park their carD. failed to park their car23. Most of the undergraduates were wearing _______.A. suits, caps and gowns B. black gownsC. sweaters or sports jackets D. vests and slacks24. George told Tom and Anne students wore black gowns _______.A. only when they were on their way to lecturesB. when meeting with their tutor once a weekC. on their way to the libraryD. when they were in the chapel25. An undergraduate may sit at the High Table on the day he _______.A. receives his degrees B. passes his examsC. takes his exams D. leaves schoolPassage 2An ideal design for a toothbrush has not been invented. Dentists have put forward many different designs over the years and each has its advantages. We all know the problems of trying to clean less accessible areas, where it is difficult to see and space is restricted. In trying to clean the backs of our lower front teeth and our wisdom teeth we have produced toothbrushes with every type of bend in the handles and curve on the surface of the bristles(猪鬃、毛发). Added to this there is the choice of natural bristle or nylon for the heads of the toothbrush.After numerous tests it has been found that there is no difference in effectiveness between the natural and artificial bristle. In fact, dentists are finding more advantages with the nylon toothbrush. Nylon bristle is said to last longer, is more easily cleaned and harbours fewer germs. The individual nylon bristles tend to be more consistent in texture and do not become soft. The bristles, moreover, do not split as is the case with natural bristle.The main advantage of natural bristles appears to be that they are more resilient(有弹性的) when new. Another controversy is the appearance of hard, medium and soft toothbrushes. We are told that certain hard brushes are good for smokers and promote healthy gums. Once again the publicity is misleading, starting with the conception that hardness means a bristle of a tougher substance. This is not so, for a hard toothbrush is one in which the diameter of the bristles is greater, thus making the brush more rigid. This causes problems because the gums are easily injured and the tooth surface is more easily worn away by this type of brush. In fact, too much pressure and the wrong technique with a hard brush can cause much damage to the teeth and gums. As the bristles are thicker, they cannot get into the narrow openings so easily. The only advantage of this type of brush is that it lasts longer. In general, therefore, a hard toothbrush is not recommended unless used with extreme care. It is much more advisable to use a medium or soft bristle toothbrush. They don’t have a very long life, and replacement is necessary as soon as the bristles split or fall out.26. According to the passage, the artificial bristle is _______.A. more effective than the natural oneB. less effective than the natural oneC. just as effective as the natural oneD. firmer and cleaner than the natural one27. Which of the following, according to the passage, is an advantage of the nylon toothbrush?A. The bristles split more easily.B. The bristles are free from germs.C. The bristles always stay firm.D. The bristles last longer.28. A hard brush is _______.A. a brush with hard bristles B. a brush with thick bristlesC. good for smokers D. good for the gums29. The wrong technique with a hard brush means _______.A. the wrong use of brush B. too much pressureC. the wrong sort of brush D. the wrong toothbrush30. Which of the following is true according to the passage?A. A hard brush is all right if you use it firmly.B. A medium brush is recommended as the bristles last longer.C. A soft brush will soon need replacing.D. A brush that is a mixture of medium and soft bristles is recommended.III．用国际音标标出下列单词中划线字母或字母组合的读音，并填在答题纸相应的位置上。(本大题共20小题，每小题0.5分，共10分)(注意：考生使用新式或老式音标均可)31.semester 32.unpleasant33.enormous 34.nonsense35.ambulance 36.astonishment37.argument 38.enthusiasm39.circumstance 40.nonetheless41.appearance 42.physically43.loyalty 44.oxygen45.obtainable 46.something47.protein 48.organize49.survival 50.schoolIV．完形填空(将正确答案填在答题纸相应的位置上)(本大题共20小题，每小题0.5分，共10分)A．从下列单词中选择适当的词填空，每个词只能用一次。That until first couldwhich would standing whenin where showing actedWe blacks couldn’t take advantage of things we saw other people doing. If we were in a store 51 and some white people came in, the sales people would stop waiting on us. We 52 have to wait, and we could not interrupt. I remember something 53 happened once in either Loveman’s or Pitzitz, 54 they have drawers with hats. This salesperson was 55 some white people hats. Another white lady began to open the drawers and look at the hats. A black lady 56 there thought that while she was waiting she 57 do the same thing. So she opened the drawers. The saleslady 58 like the woman had committed a crime. She told her, “You don’t go in those drawers. You wait 59 I get to you!” That stayed with me a long time. I was about ten or eleven 60 that happened, and I could not understand it.B．根据课文的内容在每个空白处填入一个恰当的词。I was now five, and still I showed no real sign of intelligence. I showed no apparent interest in things 61 for my toes-more especially those on my left foot. I 62 to lie on my back all the time in the kitchen or, 63 bright warm days, out in the garden, surrounded 64 a family that loved me and hoped for me and 65 made me part of it. I was lonely, imprisoned in a world of my 66 , unable to communicate with others, cut 67 , separated from them as though a glass wall stood 68 my existence and theirs. I longed to run 69 and play with the rest, but I was unable to break 70 from my imprisonment.V．根据所学课文内容完成下列句子，并填在答题纸相应的位置上。(本大题共10小题，每小题2分，共20分)71. The day before the art exhibition, Henry managed to get in and ________.72. Mr. Budd was afraid after the Evening Messenger printed the full story of his great idea because ________.73. According to the author of Happiness, many successful people feel miserable because they know they are contributing very little of real value and ________.74. In Freedom in Dying, Jim stated his desire to have his ashes scattered over the sea, which reflected his love of ________.75. Tracy’s liver was transplanted into the author’s husband, David, who ________.76. Samuel H. Scudder was disappointed when his professor asked him to look at the fish because ________.77. Bob Sugg made a living by ________.78. After he finished his work in the restaurant, Sidney Poitier would ________.79. In the United States, a person would be regarded as out of his mind if ________.80. The author in The Outside Chance was able to win the bet on the horse races because ________.VI．将下列句子译成英语，并填在答题纸相应的位置上。(本大题共10小题，每小题2分，共20分)81.据说新的方案下周公布。82.杰克终于来了，但还是迟到了5分钟。83.我知道那位老人把大部分钱捐给了穷人。84.无论他怎么努力，他也做不出这道题的答案。85.汤姆睡觉前把玩具收拾好了。86.我在车站闲逛了一个小时，我的朋友还是没来。87.一般而言，年轻人容易接受新思想。88.我们必须采取行动有效处理空气污染问题。89.市政府承诺改进交通系统。90.遭受洪水袭击地区的人民急需食品和水。

找试题方面的，我一般都是去上学吧在线考试，你也可以去碰运气看看